In 2024, Singapore’s real estate investment sales surged by 35%, fueled largely by government land sales and a strong push toward sustainable, digitally integrated developments. With new projects transforming the country and more individuals looking to buy or sell their property, the real estate sector presents promising opportunities for those who want to build a career in the industry.

Video marketing has transformed industries worldwide, with an impressive 91% of businesses leveraging video as a powerful marketing tool. In the real estate industry, this trend has become even more pronounced. Real estate salespersons and companies are increasingly using videos to showcase properties, introduce their services, and connect with clients in compelling ways. This is because a survey has shown that real estate salespersons using listing videos received more than 4 times the average number of leads and received 403% more inquiries. As such, leveraging video marketing is essential for capturing the attention of your potential clients in a dynamic and competitive property market.

In Singapore, joint property ownership is often required when two or more individuals purchase a property together. This is particularly common among married couples, co-investors, or families pooling resources. For real estate salespersons, understanding the nuances of co-ownership structures like joint tenancy and tenancy in common is essential to help clients choose the arrangement that best suits their needs.

Landlord-tenant relationships can be complex, and while many tenancies proceed smoothly without issues, disputes do occasionally arise. These disputes often stem from misunderstandings regarding lease terms or payment obligations. However, a solid understanding of tenancy laws can help prevent these disagreements or facilitate their resolution, ensuring a smoother rental experience for both parties.

Building a successful real estate sales team in Singapore involves more than just assembling talented agents. While having skilled professionals is undoubtedly important, success in today’s competitive real estate market needs more than individual talent. After all, the real estate landscape is continuously evolving; client expectations are rising, and regulatory frameworks are becoming more complex.

In the highly competitive real estate industry, it’s essential for real estate salespersons to stay sharp and continuously update their knowledge. One key way to achieve this is through Continuing Professional Development (CPD).

Helping your clients find the right property in the market can be challenging. Even after finding a potential property, the negotiation process can be taxing, and the outcome may not always be favourable. Sometimes, despite multiple discussions with the seller, the transaction might fall through.

While starting a real estate agency can be an exciting advancement in your career, it also presents unique challenges due to the careful planning and execution required. Plus, establishing your business can be time-consuming and complex, especially if you are not familiar with business operations.

Handling complaints and disputes is an inevitable part of real estate sales. Whether it’s a misunderstanding about a property’s features or a disagreement over contract terms, these issues can arise at any stage of a transaction. Plus, how you manage these situations can significantly impact your professional integrity and customer satisfaction.

Beginning a career in real estate can be both exciting and daunting. With its dynamic nature and potential for high earnings, many believe it can be a good career choice. However, success in real estate doesn’t come overnight; you need to put in the hard work and dedication.